Blog
The customer experience crisis in banking contact centers—and how to fix it
Long wait times, confusing support, and frustrated customers Today’s banking customers expect fast, seamless...
Blog
Fast feedback beats failing fast
In Agile product development, “fail fast” means you release products as quickly and often...
Blog
Understanding preference testing: a comprehensive guide
Preference testing is a key method for figuring out which options users prefer. By...
Blog
How to test your marketing campaign concepts
A campaign might look great on paper, but how will real customers react? Marketers...
Blog
3 keys to using human insights in marketing campaigns
Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
Blog
How to drive more effective marketing with fast human insight
Most marketing deliverables are sent “in the blind” without any testing to verify that...
Blog
Does it resonate? How marketers can test experiences
The speed of marketing in the digital age is a double-edged sword. We create...
Blog
Crafting a winning design proposal: strategic insights for senior leaders
A design proposal is more than just a document; it’s a strategic blueprint that...
Blog
Design for emotion, not usability: how generative AI changes the rules of successful software
Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
