2025 Retail Benchmark Report
Measuring the quality of experience of 4 top UK retailers
Enhance your digital shopping experiences
Unlock key insights to boost revenue, drive traffic, and increase customer satisfaction.
Why read the 2025 Retail Benchmark Report?
In today's digital landscape, shoppers compare every online interaction to the convenience and speed offered by competitors old and new.
Retailers have to operate in an environment where even a marginal improvement in conversion rates can translate into millions of pounds in additional revenue. Yet, many struggle to achieve these gains due to growing consumer expectations for seamless and personalised digital experiences.
Key insights
Excessive clicks during checkout slow the buying experience and disrupt shoppers' momentum
39% of shoppers faced obstacles or friction along their journey
Loyalty and retention: Barriers decrease return likelihood by 18%
Account sign-in and guest checkout options caused frustration and confusion
Leverage insights from 400 shoppers visiting the 4 top UK retailers.
