UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

Smiling man sitting in front of a camera on a tripod

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4 ways video improves the customer experience

Over the last few years, video has proven to be a successful tool to...

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The final shot of CX: part two recap of The Espresso Webinar Series

For the past 14 weeks, we’ve shared a coffee every Thursday morning with CX...

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Connect with your own audiences through UserTesting’s Custom Network

Custom Network enables companies to onboard and connect with panels of their own users...

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Suggested Sentiment: increasing speed to insight with the power of machine learning

At UserTesting, increasing speed to insight is a priority. Most tests (upwards of 80%)...

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Jira integration: on-demand human insights where product decisions are made

Customer feedback is often the cornerstone of building great products and experiences. After all...
Photo of a crowd in COVID masks protesting

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4 test templates for building empathy on issues of racial equality

Across the globe, organizations large and small are moving quickly to stand together with...

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COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if...

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3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...
Photo of a woman sitting on the floor of a well lit room holding her credit card while looking at her laptop

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How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...