Blog
What is voice of customer (VOC)?
The well-known slogan, “the customer is always right,” has echoed through organizations since the...
Blog
How to write user stories in product development with examples
A user story is a short, simple description of a feature told from the...
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What are mental models and how do they help UX design?
What is a mental model and how does it relate to user experience? It's...
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6 user research and UX design trends for 2023
The world of UX and UI moves fast. Innovation is the name of the...
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5 fun UX games to increase your user knowledge
Researchers and designers need to tell a holistic user story, based on real individuals...
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How to create personas using Google Analytics
Personas are a powerful way for marketing and product teams to humanize their craft...
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Craigslist: Success without design
Craig Newmark moved to San Francisco at the height of the internet boom in...
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A brief guide to Minimum Viable Product (MVP) in UX
If you're new to the world of UX and product design, you may be...
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31 expert opinions on the importance of UX in marketing
The phrase "user experience" is most often thought of in terms of product. It...
