Deconstructing the rise of fintechs

47% of bank executives view fintech as a major competitor

Why do consumers choose fintechs over traditional banks? UserTesting conducted a study with customers from five of the fastest-growing fintechs—Brex, Ally, SoFi, Kabbage, and Robinhood—to get answers.

In this report, learn what consumers like and dislike about doing business with fintechs and how to adapt your strategy to meet changing their preferences. The report includes:

• 3 reasons consumers choose fintechs over traditional banks
• Customer feedback videos of consumers sharing their thoughts
• Tips to remain competitive by evolving your customer experience

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