Amazon Customer Obsession Sessions 2024
On February 29th, 2024, UserTesting and Amazon held the third annual Customer Obsession Sessions. This virtual event shows firsthand how Amazonians stay customer obsessed. Rewatch the sessions below!
Customer insights showcase: Turning insights into action
In this showcase session, hear from two Amazon researchers how you can keep driving impact with customer insights, even on lean teams.
- Chun-Cheng Chang shares how he continues to deliver quality insights for Alexa Auto designers while working lean.
- Sarah Kling shares success stories for infusing Appstore UX team culture with customer insight to drive the best customer outcomes.
- UserTesting CEO Andy MacMillan hosts a conversation on how Chun and Sarah can turn insights into action.
After this showcase, you'll walk away with tips to work leaner and advocate for the importance of customer insights.
Success at Amazon, part 1: Partnering with UserTesting to scale customer obsession
Curious how you can level up your testing while working leaner? Amazonians find success partnering with UserTesting Premier Support. Whether you’re a designer, product manager, or marketing professional looking to conduct your own testing, or a skilled research professional looking for a fresh perspective, UserTesting’s consultative research team can provide expertise to help you uplevel your impact. Join UserTesting's Karisa Tzeng to hear Amazon success stories and learn how you can take advantage of this partnership.
Democratizing customer obsession at Amazon: Researchers empowering designers, designers empowering researchers
Being customer-obsessed means that you should be hearing directly from the customer, whatever your role. But how does this work for Amazonians without a research background? Hear from UX Researcher Britni Thompson and UX Designer Scott Burkhard on how they’ve empowered each other through sharing access to customer insights. They provide practical tips on how researchers can extend thought leadership and best practices to other teams so that all Amazonians can access the insights they need. UserTesting CMO Michelle Huff hosts an interview to follow up on key takeaways!
Success at Amazon, part 2: Focus on design thinking
Customer insight isn't just a researcher's domain. Designers also find success embedding the customer voice into all stages of their thinking. Join this session to hear Nadya Sustache, Solutions Consultant at UserTesting, provide inspiration and tips to make your design thinking customer-obsessed.
Going hybrid: How remote testing inspires field research
Since 2020, we've moved from the fully remote context of COVID into a new in-between. Within this new hybrid context, how should the decision to conduct in-person testing be made? Using his cutting-edge work for Prime Video Sports, Larry McGrath shows how remote findings can inspire getting back into the field to hear customer voices in person. A conversation with UserTesting VP of Market Strategy, Mike Mace, follows.
Keynote: Using human psychology as the bedrock of customer obsession
Against economic headwinds, many research teams have gone leaner but are still tasked with navigating tight timelines and competing testing requests. Additionally, growing AI technologies present a new challenge in advocacy for the vital importance of customer research. In this keynote, join Amazon alumna and research thought leader Sarah Haverly to learn how you can tackle these challenges by building customer testing on the sturdy foundation of human psychology. Sarah helps you understand how to make the most of your studies by starting with what’s already known so you can continue providing fresh, compelling perspectives on your customers. You’ll come away ready to drive deeper insights and advocate for the vital importance of your testing.
