Make the Right Choice with Clear, Competitive Insights
See How You Stack Up Against the Competition
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Trusted by over 3,000 businesses, including 75 of the Fortune 100 companies
See UserTesting in Action
Watch how leading organizations transform customer feedback into meaningful business results.
In under 2 minutes, you’ll learn how UserTesting helps:
- Evaluate and compare your product against competitors with real customer feedback.
- Uncover the “why” behind preferences, pain points, and decisions with video insights.
- Empower teams with AI-driven analysis and actionable insights for faster decision-making.
Key Advantages of UserTesting for Competitive Analysis
Understand Competitor Strengths and Weaknesses
Capture direct insights into your competitors’ products and services, giving you the clarity needed to:
- Identify and capitalize on competitor weaknesses with targeted improvements.
- Understand customer preferences and pain points when comparing brands.
- Differentiate your offerings by highlighting the features that matter most to customers.
Surface Key Insights with AI-Driven Analysis Tools
UserTesting’s AI-powered platform helps your team rapidly uncover themes and insights from comparative research:
- Competitive Benchmarking and Theme Analysis: Use AI to reveal patterns in feedback, allowing you to identify areas where your product excels.
- Instant Insight Summaries: Summarize competitive insights at a glance, supporting fast, data-driven decisions.
Present Clear Customer Feedback to Stakeholders
Visualize the competitive landscape by bringing real customer narratives into decision-making discussions:
- Showcase highlight reels that demonstrate customer reactions to competitor products versus your own.
- Communicate clear advantages and areas of opportunity to stakeholders with direct, video-based feedback.
UserTesting in Action: Driving Competitive Advantage Through Customer Insights
ADT
7x Increase in the speed of research
The home security company assessed perceptions of key competitors to guide their marketing and product development. ADT had a 7x Increase in the speed of research over traditional methods. And their investigations into the products offered by competitors gave them greater confidence across teams for the ADT+ app launch.
Costa Coffee
Boosted app conversions by 9% through feature benchmarking
By comparing its Click & Collect feature with competitors, Costa Coffee used UserTesting to refine its offering, leading to a 1,500% increase in sales over three years and a competitive edge in convenience.
American Airlines
15% improvement in satisfaction across key customer touchpoints
American Airlines used UserTesting to evaluate its experience against competitors, making targeted improvements that increased customer loyalty and satisfaction from booking to in-flight services.
Why Mid Market and Enterprise Leaders Choose UserTesting for Competitive Insights
Tailored for In-Depth Competitive Research
UserTesting’s platform enables you to gather detailed competitive insights quickly, giving your team the information needed to build a clear market advantage.
Scalable, Reliable Insights Platform for Enterprise
UserTesting’s enterprise-grade tools fit seamlessly into competitive research workflows, allowing teams to gather insights that drive decisions across products, marketing, and customer experience.
High ROI and Strategic Impact
With a 665% ROI reported by Forrester, UserTesting empowers teams to make data-driven adjustments that enhance market positioning and customer satisfaction.
Make Confident, Informed Decisions with Real Competitive Insights
Discover the insights that set your brand apart. Start using customer-driven feedback to refine your strategy and stay ahead of the competition with UserTesting.
See How UserTesting Can Give You a Competitive Edge.
