Gather Reliable Data to Drive Customer-Centric Decisions

Capture Actionable Insights with Scalable Surveys and Panels

UserTesting gives us the clarity we need to understand our customers at scale. We can confidently build strategies knowing they’re backed by real customer feedback.
David Kim UX Research Manager, Apartment List

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4.5/5

Based on 703+ reviews

Trusted by over 3,000 businesses, including 75 of the Fortune 100 companies

See UserTesting in Action

Watch how leading organizations transform customer feedback into meaningful business results.

In under 2 minutes, you’ll learn how UserTesting helps:

  • Design and distribute scalable surveys to gather actionable insights.
  • Uncover the “why” behind customer sentiment with AI-driven analysis.
  • Align teams with shareable insights and video narratives that bring data to life.
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Key Advantages of UserTesting for Surveys and Customer Panels

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    Access Reliable Data with High-Quality, Scalable Surveys

    Design, distribute, and analyze surveys with ease, reaching your target audience on demand:

    • Quickly gather quantitative data from UserTesting’s network or your own audience for actionable insights.
    • Collect structured and open-ended feedback to get a comprehensive view of customer attitudes and preferences.
    • Validate ideas, test messaging, and measure customer satisfaction to support strategic decisions.
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    Automate Insights with AI-Powered Survey Analysis

    UserTesting’s AI-powered tools simplify the survey analysis process, helping teams gain insights faster:

    • Theme Extraction and Sentiment Analysis: Use AI to automatically identify key themes and customer sentiment, making it easier to see what resonates.
    • Insight Summaries: Summarize survey responses quickly, allowing your team to make data-backed decisions efficiently.
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    Engage Stakeholders with Customer-Centric Narratives

    Bring survey data to life with customer panels and highlight reels, creating alignment across teams:

    • Share video feedback to provide context to quantitative data, helping stakeholders visualize the customer experience.
    • Leverage customer narratives to support strategic goals and improve alignment on initiatives.

Proven Success: Data Collection That Drives Real Results

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Zigzag

27% reduction in support requests

Zigzag, a Nestle Purina company, used human insight to develop the Ziggy AI chat function for their popular puppy coaching app. The company saw 80K interactions with Ziggy in the first six months, they received 96% positive feedback from customers, and witnessed a 27% reduction in support requests for human puppy coaches.

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American Airlines

15% improvement in CX metrics across digital touchpoints

UserTesting helped American Airlines capture ongoing feedback across customer journeys, enabling them to make data-driven improvements that increased satisfaction and loyalty.

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Expedia

$900k saved annually in testing costs with faster insights

Expedia used UserTesting to replace costly in-lab testing with scalable surveys, resulting in significant savings and more efficient insights that informed their customer engagement strategies.

Why Mid Market and Enterprise Teams Choose UserTesting for Surveys and Data Collection

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    Extensive Audience Reach and High-Quality Feedback

    With UserTesting’s vast network and custom recruiting options, teams can access relevant, reliable feedback from target customers, ensuring quality insights every time.

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    Scalable Data Collection for Enterprise Needs

    UserTesting’s platform is designed to scale with your organization, providing robust tools that integrate seamlessly into research and product development workflows.

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    Proven ROI and Informed Decision-Making

    UserTesting offers a 665% ROI, as reported by Forrester, equipping teams with reliable data that drives customer satisfaction, retention, and loyalty.

Unlock the Power of Data-Driven Insights

Empower your team with the customer data they need to make strategic decisions and drive impactful results. Start Collecting Reliable Customer Insights Today.