How to build customer-centric products without slowing down development

Building great products fast shouldn’t mean guessing what customers want.
In the race to ship quickly, many product teams skip customer validation—only to pay the price later with costly rework, missed adoption goals, and poor user experiences. But integrating customer feedback early doesn’t have to slow you down.

This guide shows you how leading teams are accelerating development and improving outcomes by embedding fast, scalable feedback loops into every stage of the product lifecycle. You’ll learn how to validate concepts, prototypes, and experiences at speed—so every product decision is backed by real customer insight.

Inside the guide, you’ll discover how to:

• Validate ideas and prototypes without disrupting timelines
• Integrate customer testing throughout the development lifecycle
• Leverage automation and AI to gather insights faster
• Empower cross-functional collaboration between product, UX, and engineering
• Build products that launch faster, perform better, and deliver lasting customer value

See how companies like NBCUniversal and others use UserTesting to accelerate innovation, reduce risk, and deliver products their customers truly love—without sacrificing speed.

Customer validation doesn’t slow development—it powers smarter decisions and faster success.
Get the guide and learn how to build better, faster, with feedback.