Why customers choose UserTesting over Maze
Choose the category leader
UserTesting helps you stay ahead of customer expectations with industry-leading AI innovations, a diverse and scalable audience network, and advanced testing workflows—recognized as a Forrester Wave Experience Research Platform leader.
That’s why we’re trusted by 75 of the Fortune 100.
Schedule a demo
UserTesting powers over 3,000 of the world's top brands
Build world-class experiences with UserTesting
Reliable insights and faster cycles with UserTesting’s global audience networks
Customers love UserTesting’s global participant network, with 85% of sessions receiving 4 and 5 stars. You can recruit and manage participants directly in-platform.
Actionable insights with qualitative and quantitative data
UserTesting supports unmoderated and moderated studies, combining qualitative depth with quantitative scale with preference testing, usability tests, card sorts, tree tests, surveys, navigation tasks, and more.
Spend more time on strategy and less on repetitive tasks with AI innovations
Parse written, verbal, video, and behavioral data and automate time-consuming tasks like analysis, data visualization, and search.
Securely scale and operationalize research with guardrails
Scale research without extra headcount with our professional services and capabilities like workspaces, approval flows, user-level controls, and the Insights Hub.
UserTesting | Maze | |
| Put your trust in the category leader | Forrester Wave positions UserTesting as the category leader, ranking us #1 in product offering and strategy strength | No mention of Maze on the Forrester Wave |
Inform decisions with qualitative and quantitative insights from any channel | Combines unmoderated and moderated studies to deliver qualitative and quantitative insights across discovery, validation, design, development, and launch—giving UX, PM, and Marketing teams the full picture. | No support for mobile app testing and website testing requires code. Not optimized for insights outside of UX iterations. |
Share and scale insights | Insights Hub centralizes and organizes customer feedback, making it easy to discover, share, and act on key insights across your organization. Scalable workflows with a user-friendly interface, approval flows, and user-level controls. | Centralized sharing of feedback is limited and AI search is not supported. Immature scaling capabilities. |
Recruit quality global participants on demand | On-demand access to pre-vetted native participant network, with 85%+ of sessions receiving 4 or 5 star ratings. Professional services available for niche audience recruitment. | No audience recruitment services offered. Relies on third-party sources of varying quality or recruit-your-own audiences which can add unexpected costs and weeks or months to lead time. |
Get contextual human feedback | Captures real emotions, behaviors, and decision-making processes with video feedback and environmental experience capture using the rear-facing camera. | Focused on clicks and task completion tracking. Limited support for videos and emotional capture. |
Quantify findings | Goes beyond surveys and click data with intent paths, survey theme counts, card sorting, tree testing, A/B testing, and QXscore benchmarking. Provides the full picture for smarter, data-driven decisions. | Supports surveys, click data, heat maps and A/B testing to measure tasks and interactions. Lacks dimensionality and context, making it difficult to determine how to take action on the results. |
Accelerate analysis with AI | Much more advanced and robust AI innovations across analysis, recruitment, and search, reducing up to 75% of manual work and speeding up every stage of the research cycle. Patented data pipeline uniquely processes text, video, and behavioral to surface hidden insights. | Limited AI-generated analysis mostly based on transcript data. |
Speed time to insights | Over 80% of feedback return in a few hours. Built-in participant network, AI analysis, templates, saved audiences, and expert services deliver fast feedback that keep up with development cycles. | Turnaround time varies by study type and recruitment method, recruit-your-own testers add weeks or months to test cycles. |
Get service and guidance from domain experts | Professional services from our research experts to meet on-demand testing needs, recruit niche audiences, and act as an extension of your team. | No professional services offering. |
0%
ROI
Did you know?
Forrester’s Total Economic Impact™ (TEI) Study, conducted on behalf of UserTesting, showed that organizations using UserTesting can realize 665% in ROI over a 3-year period.
UserTesting is the leading experience research platform for a reason
As organizations grow and scale, their need to collect, analyze, and act on customer insights becomes increasingly critical. UserTesting is the most trusted, comprehensive platform in the industry and 3 times larger than the nearest competitor, meaning 3 times the resources to build, innovate, and support your needs.
Crafting exceptional customer experiences
Leading brands choose UserTesting
Contact us today to see why brands with category-leading experiences choose UserTesting
