AUDIENCE INSIGHTS
Understand your audience with real insights
Connect with your audience like never before. UserTesting helps you uncover the motivations, preferences, and behaviors that drive your customers—so you can build smarter strategies that deliver measurable business impact.
How audience insights testing uncovers motivations, behaviors, and unmet needs
Understanding your audience is the key to building products, messages, and experiences that truly resonate. With UserTesting, you gain on-demand access to rich audience insights—qualitative and quantitative—that help you confidently shape marketing, product, and customer experience strategies.
Target broad or niche segments based on demographics, behaviors, or preferences.
Understand why customers act the way they do—beyond the data points.
Validate strategies before launch with real-time customer feedback.
Use insights to inform product, marketing, and CX decisions with confidence.
GUIDE
The complete guide to user interviews
Whether you’re designing a new flow in your product experience or reimagining your website, it’s important to collect user feedback to ensure you’re building the best possible solution for your users.
Hear more from our customers
Indeed used Live Conversations and unmoderated tests to validate MVPs, helping launch 6 successful products from incubation.
Wise saw a 400% boost in page views by using UserTesting to improve digital experiences.
Sage boosted product page conversions by 22% using QXscore and insights from UserTesting experts.
Why run audience insights testing with UserTesting?
Create a repeatable, scalable research engine with UserTesting. Our platform empowers teams to continuously capture insights across customer segments, geographies, and stages of the journey.
Recruit from our network of vetted users to hear from any segment, anytime.
Set up surveys, interviews, or usability tests fast using our template library.
Combine interviews, surveys, and video tasks to get the full picture.
Surface patterns and trends across video and text using built-in AI tools.
Easily share key findings with stakeholders via dashboards, reports, and clips.
Keep a pulse on customer expectations with real-time feedback loops.
