Qualtrics gives you data. UserTesting gives you clairty.
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Make smarter, faster decisions by seeing and hearing your customers
Your surveys give you data points, charts, and scores—but what happens when you need to understand the why behind the numbers? With UserTesting, marketing and product teams can:
- Get clarity, not just data: see and hear real customers explain their choices
- Optimize the full customer journey: understand every touchpoint, including mobile and real-world experiences
- Make decisions faster: no need for complex survey setups or tedious analysis
- Boost team efficiency: reduce rework and get it right on the first try
- Share insights across your organization: empower teams to build and execute with confidence
The first step in crafting amazing customer experiences isn’t just about collecting data—it’s about understanding real people.
Surveys alone leave gaps—UserTesting fills them in
Capability | UserTesting | Qualtrics |
|---|---|---|
| Optimize omnichannel journeys and real-world tasks | Full support for front-and back-facing cameras to capture feedback anywhere | Not supported |
Perfect your mobile app and web experiences | Full mobile app and web testing support for in the wild testing, including app provisioning | Not supported |
| Get quick feedback on messaging, designs, or product ideas | Launch a test in minutes and get real responses in a few hours | May require survey design, distribution, and data analysis—slower turnaround |
Test concepts and prototypes before launch | Purpose-built for fast feedback needs of marketing and product teams | Primarily survey-based—focused on research teams |
Get fast feedback from high-quality participants | Instant access to a fresh, pre-vetted panel | No in-house panel—relies on 3rd party panels of varying quality |
Recruit niche or specialized audiences | Cost-effective, scalable pricing for any audience | Expensive and complex pricing for non-gen pop audiences |
Integrate research seamlessly into product and marketing workflows | Works with Figma, Jira, and other tools | Limited integrations—built for survey-based enterprise research |
| Move fast and iterate frequently | 80%+ of sessions complete in a few hours | Requires more time, setup, and manual effort—not ideal for agile teams |
Get clarity faster with AI-enhanced insights
UserTesting’s AI-enhanced insights give you the clarity you need—fast
- Summarizes key themes and patterns automatically—no manual analysis needed
- Identifies customer sentiment—so you know how they really feel and why
- Surfaces past research and insights—helping teams make informed decisions, faster
With UserTesting, feedback isn’t just a one-time event—it’s a competitive advantage.
The power of clarity
Marketing teams: message, create, and convert with confidence
- Test messaging, ads, and landing pages instantly—before launch
- Go beyond click rates and survey scores—understand motivations and emotional reactions
- Improve A/B testing success rates–validate and optimize content in advance
- Leverage past insights to make better decisions—ensuring every campaign builds on what’s already been learned
Product teams: build better, faster
- Validate new ideas in hours, not weeks—no need for complex research setup
- Watch real users interact with your designs—catch friction points early and reduce costly rework
- Align your team and other stakeholders–provide persuasive video evidence
- Find and reuse past insights—so your team isn’t repeating the same studies
Why choose UserTesting?
Speed and quality
Get feedback in hours, not weeks, from a pre-vetted panel
Deeper insights
Understand how people think and feel, not just what they say
AI-powered analysis
Instant themes and sentiment to drive action
Insights discovery
A single place to store, search, and share insights—so your entire organization benefits
Trusted by leading brands
The customers have spoken
"[UserTesting] Platform simplicity first, good pricing packages, good testing type coverage for multi-purpose use, good audience/panel. dscout is still very specialized in diary studies and does not offer a good platform for usability testing and high-level visual concept evaluation"
- Verified User, Director
Ready to see UserTesting in action?
Let's explore how UserTesting fits into your workflow.
