Product teams know all too well that design spaces aren’t prone to structure or measurement, which often makes obtaining or proving ROI difficult. Moreover, most measurement occurs after a product gets launched. But what if there was a way to measure and optimize designs from the beginning to empower product teams to plan with more confidence and reduce the cost of rework? 
 

Cue the QXscore (quality of experience score). 
 

Join Lucas Lemasters, UX Research Principal at American Airlines and Chris Schmidt, Global Account Director at UserTesting, as they discuss how QXscore enables product teams to build experiences that drive customer value by… 
 

1. Measuring the quality and efficiency of user experience (UX) design 
2. Measuring product performance through a UX lens 
3. Identifying the relationship between UX success and product metrics to demonstrate business impact