Digital experience insights
Optimize digital commerce with human insights
Digital commerce goes beyond transactions—it’s about seamless, engaging experiences that drive conversions and loyalty. To stay competitive, businesses must meet shopper expectations, reduce friction, and deliver measurable impact.
See UserTesting in action
On-demand webinar
Unlock higher conversions: understanding what users really want
In this webinar, you'll learn:
- How to identify hidden friction points that are preventing conversions
- Why traditional analytics fall short—and how customer insights fill the gap
- Actionable strategies to refine navigation, optimize CTAs, and enhance the user journey
Enhance customer experience and drive conversions
Craft seamless digital shopping experiences that drive higher conversions and customer loyalty. Identify pain points, test new features, and optimize the end-to-end buyer journey—before costly rollouts.
- Spot drop-off points in the conversion funnel using real-time behavioral data
- Fix UX challenges before they impact sales and customer satisfaction
- Optimize mobile, web, and in-app shopping experiences for effortless navigation
Mitigate risk in innovation and emerging tech for digital commerce
Ensure new technologies enhance rather than disrupt the shopping experience. Test AI, automation, and digital channels with real shoppers to validate usability, trust, and adoption before investing.
Guide
Effective AI: how to choose the right generative AI features
Turn data into actionable commerce insights
Go beyond the “what” and uncover the “why.” Combine qualitative shopper feedback with analytics, such as UserTesting’s QXscore™ to make smarter, customer-validated decisions that improve conversion rates and engagement.
- Benchmark against competitors with real customer feedback
- Gain a competitive edge with AI-driven insights
- Track evolving consumer expectations to stay ahead of trends
Get stakeholder buy-in with video-based insights
Nothing aligns ecommerce, product, marketing, and IT teams like real customer feedback. Leverage video-based insights to drive smarter decisions and secure leadership buy-in—fast.
Why digital commerce leaders trust UserTesting
- Fast, actionable insights–test digital experiences in hours, not weeks
- Real shopper feedback–see exactly how shoppers interact with your site and app
- AI-powered analysis–extract key themes and trends without sifting through hours of footage
- Competitive benchmarking–measure your digital experiences against industry leaders
The result? Smarter digital investments, better shopping experiences, and faster innovation.
Ready to transform your customer experience?
