Industry

Travel and hospitality

Drive results by innovating and optimizing the travel experience for your customers

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Customer story

American Airlines

Watch how American Airlines built a benchmarking program to make booking and managing flights easier for customers

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Customer story

Expedia Group

See how Expedia Group saves over seven figures a year with fast customer feedback

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Man sitting on a couch with his suitcase in an airline lounge looking at his phone

Customer story

Costco Travel

Learn how testing with potential customers helped Costco Travel build a better online booking experience

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Adapt and differentiate with UserTesting

How travel and hospitality organizations leverage UserTesting

Deliver a value-driven strategy by understanding the why behind your customer needs and preferences
Tap into human insight to deliver a seamless experience for your customers while reducing cost
Differentiate your organization from your competitors using the power of customer insight
Keep your customers at the heart of all your key business decisions through human insight

Hear from your travelers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your travelers’ thoughts on your experiences and services

Customer environment and context
Gain a deeper understanding of a customer’s environment—and how your product fits in
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Competitive comparison
Learn how customers feel about competitors and where you need an edge
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Customer journey templates and resources
Understand how customers engage with your brand or products across multiple touchpoints
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