Industry

Consumer technology

Understand and empathize with consumers to improve your products and services and drive loyalty


 

Consumer technology Smart home

Empowering consumer technology organizations to succeed

Pulse Reports

Pulse Report: High-tech, Q4 2024

Get UserTesting's latest High-tech Pulse Report and uncover key customer trends shaping the future of technology companies.

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How consumer technology organizations build valuable, differentiated product experiences with UserTesting

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Customer story

Ancestry

See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%
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Customer story

Zillow

Check out how UserTesting contributors helped Zillow refine map placement, advertising options, and search listings
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Customer story

HP

See how customer feedback helped HP close the empathy gap and increase revenue

Adapt and differentiate with UserTesting

How consumer technology organizations leverage UserTesting

  • Identify and measure difficult-to-capture consumer feelings and behaviors at scale 

  • Use website and product intercepts to capture consumer insights and concerns in the moment

  • See firsthand how consumers interact with products in the real world 

  • Build reliable, lovable products by testing customer journeys, information architecture, and more 

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Check out test templates created by experts

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your products, experience, and services.

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    Feature prioritization

    See how users and customers prioritize different features or projects—and what matters most

    Learn more
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    Product adoption

    Understand what keeps your most loyal customers engaged with your products

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

    Learn more

Additional resources

Blog

How to measure UX ROI and impact

UX teams often face the challenge of getting stakeholders excited about their findings and...
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Guide

Buyer's guide: get the right customer insight platform

Learn what to look for in an experience research and insights platform.

product design principles

Blog

Top product design principles for creating standout products

Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
friction detection

Get actionable insights today

Uncover human insights that make an impact. Book a meeting with our Sales team today to learn more.