User experience insights
Unlock deep, actionable insights to drive research-backed decisions
UX researchers need more than just data—they need feedback from real people to understand user needs, validate concepts, and optimize experiences before launch
Did you know? UX-driven companies outperform competitors by 228% in revenue growth.
Trusted by more than 3,000 customers, including 75 of the Fortune 100
See how it works
Guide
Choosing the right UX research platform
Learn what to look for in an experience research and insights platform.
Actionable insights for UX teams in hours
UserTesting empowers UX teams with on-demand, continuous feedback from real users, helping you:
- Discover pain points and unmet needs through qualitative and quantitative research
- Test usability, accessibility, and engagement to create seamless experiences
- Use live intercepts to connect directly with website visitors for real-time feedback
Unlike platforms that rely solely on passive analytics or AI-generated predictions, UserTesting delivers deep human insights—straight from your target audience, in hours.
Why UX researchers choose UserTesting
Real people, real feedback, real fast
- Actionable insights in hours, not weeks: keep up with fast-moving product cycles
- AI-powered analysis and automation: instantly uncover key themes, sentiment, and pain points
- Flexible research methods: conduct moderated and unmoderated testing, A/B testing, surveys, card sorting, think-aloud studies, and more
Faster, smarter insights for UX researchers
- Accelerate research without compromising depth–get the insights you need, when you need them
- On-demand user feedback in hours, not weeks–keep up with fast-moving product cycles
- All your insights in one place– UserTesting’s Insights Hub organizes highlights for quick, informed decisions
- Live user interviews with your target audience–connect with real users anytime, anywhere
On-demand webinar
Benchmarking experiences to drive change
In this session, you’ll learn how to:
- Define benchmarking and understand its value to your organization
- Explore the key steps in effective benchmarking research
- Plan analysis, synthesis, and how to present findings in a compelling way
Faster, smarter customer insights
Speed up research without sacrificing depth.
- On-demand user feedback in hours—not weeks
- UserTesiting’s Insights Hub brings all your highlights into one place for quick, informed decisions.
- Live interviews with your target audience—anytime, anywhere
Self-service and expert-guided UX research
We know UX research isn’t one-size-fits-all. Whether you’re running quick iterative tests or deep longitudinal studies, UserTesting provides the flexibility and support to scale research efficiently:
- Self-serve testing–empower teams to conduct usability studies with confidence and ease
- Expert-reviewed insights–get research-backed guidance from consultants to refine studies and extract key learnings
- AI-powered analysis–speed up synthesis with automated video transcriptions, sentiment analysis, and key themes
Drive strategic decision-making with human insights
Elevate the role of UX research by tying customer insights directly to business outcomes. UserTesting helps researchers influence key decisions and demonstrate measurable impact on KPIs.
- Uplevel the impact of insights by connecting research to business strategy and performance
- Align stakeholders with real customer feedback to support smarter, faster decisions
- Easily share insights across product, design, marketing, and other teams
- Accelerate decision-making with AI-powered analysis of qualitative and quantitative data
Move faster, build smarter, and design with confidence.
Fuel your UX practice with insights that drive impact—fast. Embed customer perspectives into every experience with pre-built templates created by UserTesting UX research experts.
Mitigating risk
Reduce risk by testing with your target audience throughout development
Needs and frustrations discovery
Identify opportunities to improve customer experiences or activities.
Feature prioritization
See how users and customers prioritize different features or projects—and what matters most.
UX research, your way
Built for UX teams who are shaping the future of digital experiences through smarter, user-driven decisions:
- For UX research directors: scale research across teams and uncover deep behavioral insights to inform strategy
- For heads of product and UX: validate concepts early to reduce risk, prioritize the right features, and ensure usability
- For CX and digital experience leaders: optimize end-to-end customer journeys across mobile, web, and emerging touchpoints
