TEST IDEAS AND PROTOTYPES

Mitigating risk

Reduce risk by testing with your target audience throughout development

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What you'll learn

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An understanding of customer problems and how to prioritize them

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What customers like or dislike about your product

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Which features to prioritize based on customer feedback

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Concept validation of your product-market fit and decisions to verify that there's a need for your product or experience

Mitigate risk in your product decisions

Discover how winning organizations build, validate, and embed customer feedback into their development cycles to avoid rework and make better, faster decisions. 

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What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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Card sorting

Group, label, and describe information on your site or app more effectively.

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.