Understanding user behavior is the key to increasing conversions—but traditional analytics only tell part of the story. In this webinar, we’ll explore the biggest challenges that prevent web teams from optimizing digital experiences and uncover strategies to eliminate friction, streamline user journeys, and drive engagement. 

Watch this on-demand webinar with Meg Emory, Digital Optimization Specialist at UserTesting, to learn how to leverage real customer feedback to go beyond the numbers, validate design decisions, and optimize your website for measurable results.  

In this webinar, you'll learn:

• How to identify hidden friction points that are preventing conversions
• Why traditional analytics fall short—and how customer insights fill the gap
• Actionable strategies to refine navigation, optimize CTAs, and enhance the user journey