Which insurance company ranks highest for website user experience among life insurance consumers? This mixed-methods study measures brand awareness, customer expectations, and website user experience (UX) among 500 prospective consumers for 5 of the largest life insurance companies in the United Kingdom.

Watch this webinar to learn:

• How to measure user experience for revenue critical customer journeys
• Strategies for competitive benchmarking using mixed-methods
• Key findings from the 2022 life insurance study using QXscore benchmarking system
• How you can confidently inform your organization's UX strategy and investment decisions 

About our speaker

Sara Logel is a Research Partner with UserZoom. She helps customers achieve their UX goals through onboarding, workshops, and strategic guidance. Previously, Sara conducted market research for Fortune 500 companies like Google, McDonald’s, and others, but wanted to take on a more consultative role. The deep empathy that UserZoom allows customers to develop for users, in addition to its focus on measurement, is what attracted Sara to the company.