Consumers who switch between digital, in-app, or in-store shopping expect their experiences to be seamless. While digitally native retailers achieve this easily, traditional retailers must work harder to align channels that once competed against each other.

What strategies and tools are top brands deploying to ensure their teams get on the same page and rally around what’s important? Let’s discuss it.

Don't miss this digital fireside chat hosted by UserTesting’s CEO, Andy MacMillan, with retail leaders from CVS, Michaels, and KFC. In it, you’ll learn:

• The secret to streamlining omnichannel buying experiences
• How to get ahead of changing consumer expectations
• Innovative ways to turn engagement into loyalty