Agile teaches us to try things and fail fast, but random experiments don’t always produce wins as quickly as we need—and the resistance to third-party cookies is making life even harder. As a result, successful ecommerce teams need to optimize their funnels for conversion by incorporating fast experience research at every stage.

In this session, you’ll learn from industry experts how to:

1. Improve marketing metrics (ROAS, CAC, CPA) by introducing testing before launching campaigns
2. Embed customer feedback early and often in the development lifecycle for more efficient and successful product launches
3. Leverage analytics and direct customer feedback to drive product adoption and engagement
4. Drive product strategy by pairing post-purchase metrics (NPS, CSAT) with customer feedback

“80% of the time you are wrong about what a customer wants.” - Avinash Kaushik, Google

“I’ve been doing this for five years, and I can only ‘guess’ the outcome of a test about 33% of the time.” -  Regis Hadiaris, Quicken Loans

“80% of winning tests are copywriting and image updates, not UX changes.” - Dylan Ander, Heatmap.com