In the product development process, risk is anything that can threaten the ability to design and build a useful, viable product that customers love. 

So while there are many risks in product development, the biggest is building a product that no one will use or buy. Once you’ve invested months in designing, building, and marketing a product that no one uses or buys, the cost of rework compounds. Not only are there monetary costs to rework, but there are also psychological and organizational costs. 

This conversation will cover understanding those costs and concrete qualitative research and customer validation strategies to help uncover customer value, align your organizations, and avoid these product failures, and the subsequent rework.

Attendees will have the opportunity to book one of ten 30-minute one-on-one advising sessions with presenter, Tanya Koshy.

About the presenter:

Tanya Koshy is founder and CEO of  Customer Science Collective, a user research and product strategy consultancy. She led product and growth teams at Facebook, Google, and Groupon and was VP of Product at UserTesting. Tanya has 15+ years of experience building highly cross-functional, diverse, and inclusive product teams that use customer insights and data to deliver growth. She has an MBA from Northwestern’s Kellogg School of Management and a BA from Stanford University.