On-Demand Webinar

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

In today’s fast-moving landscape, brand perception can shift overnight. In this webinar, we’ll explore the common blind spots that threaten brand reputation—from misaligned messaging and inconsistent experiences to crisis mismanagement—and share a proactive playbook for building brand trust, consistency, and resilience.

Watch this on-demand webinar with Diane Harding, Principal Product Marketer, and Jahvita Rastafari, Sr. Director of Brand Strategy at UserTesting, to learn how leading brands validate messaging, align brand experiences, and stay ahead of perception risks using real-time customer insights. 

In this webinar, you'll learn:

  • How to spot and close brand perception gaps before they impact trust
  • Strategies to strengthen brand reputation with a proactive approach
  • Ways to test, refine, and align messaging across every touchpoint
  • How to combine AI and human insights to shape how your brand is remembered

On-Demand Webinar

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Watch on-demand

Speakers

Diane Harding, Senior Product Marketing Manager
Diane Harding
UserTesting
Senior Product Marketing Manager
Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting
Jahvita Rastafari
UserTesting
Senior Director, Brand Marketing