In today’s fast-paced product development cycles, design teams often face the challenge of creating solutions that get it right, fast. But with 55% of product managers admitting to guessing on decisions and 62% of prototypes going unvalidated​, it’s often rework that dominates design time and budgets. 

In this webinar, Senior Director of Product Strategy at UserTesting, Dr. Duncan Shingleton, discusses how leveraging human insights can streamline design processes, reduce costly rework, and ensure customer-centric, high-confidence design decisions to avoid rework at a time when budgets are shrinking. 

Join this webinar to walk away with the understanding of: 

• Identifying your why: What is value to your customers, where does it exist, and how might it differ from the views of your business?
• Defining your how: The lenses by which we can approach the design of your products, services, and experiences.
• Activating your what: Using insight as a tool to have confidence that the product you ship, will be a product your customers love.