Design teams often face the challenge of creating solutions that get it right, fast. But with 55% of product managers admitting to guessing on decisions and 62% of prototypes going unvalidated​, it’s often rework that dominates design time and budgets. 

In this on-demand webinar, Senior Director of Product Strategy at UserTesting, Dr. Duncan Shingleton, discusses how leveraging human insights can streamline design processes, reduce costly rework, and ensure customer-centric, high-confidence design decisions to avoid rework at a time when budgets are shrinking. 

Join this webinar to walk away with the understanding of: 

• Identifying your why: What is value to your customers, where does it exist, and how might it differ from the views of your business?
• Defining your how: The lenses by which we can approach the design of your products, services, and experiences.
• Activating your what: Using insight as a tool to have confidence that the product you ship, will be a product your customers love.