History shows that big changes in computing platforms usually invalidate existing business practices and drive market-leading software to become obsolete, sometimes seemingly overnight. Yet most of us are approaching generative AI with the same product assumptions and design processes that we used for the previous generation of computing. That blind spot puts us at risk of missing the opportunity.

Join Michael Mace, Executive Strategist at UserTesting, as we explore how AI is changing the rules for software success and how that challenges us to change the way we work and the products we create. We’ll include practical real-world examples and videos of customers reacting to AI experiences.

In this webinar, you'll learn new AI best practices, including:

• How the conversational interface is changing the way people interact with technology
• How to optimize AI for emotional impact and credibility, not just usability
• How you can make AI functionality more discoverable, increasing user adoption
• How chatbot personality affects your brand’s overall likability, and what it means to marketing when a bot becomes your corporate spokesperson