Research and strategy are critical for crafting digital experiences that compel consumers to click, register, buy, and come back for more. Experience research also gives you the best chance of dodging costly rework stemming from low-performing experiences. For product managers and UX designers, the stakes are also personal as pressures grow to demonstrate measurable impact on business goals. Accordingly, designers are expected to be more business-savvy, with greater accountability and visibility into the value they deliver.

Getting consumers to engage and pull out their wallets begins with a clear baseline. To that end, benchmarking digital experiences is a crucial first step for measuring progress, and uncovering blind spots and opportunities to grow conversions throughout a product’s lifecycle. In this webinar, learn:

• Key components of effective experience benchmarking
• How benchmarking works in real-world study examples
• Steps to magnify UX improvements and business outcomes