On-Demand Webinar
The importance of customer centricity
Session 2 of the Designer Summer School series
In today’s rapidly evolving market, customer centricity has become a cornerstone for successful organizations and design teams. With rising consumer expectations, prioritizing customer needs and feedback can create value within your design team. A customer centric approach ensures products exceed user expectations.
Join Nadya Sustache and Amrit Bhachu, Principal Customer Experience Consultant, to delve into the lens of customer centricity. We’ll discuss how a user-centered approach in design can bridge the gap between customer expectations and designer confidence.
You'll graduate with insights on:
- The role of customer centricity in modern organizations
- Strategies to align your organization around the customer
- Design teams’ role in integrating customer experience feedback into product decisions
On-Demand Webinar
The importance of customer centricity
Watch on-demand
Speakers
Nadya Sustache
UserTesting
Solutions Consultant
Amrit S Bhachu
UserTesting
Principal Customer Experience Consultant
The other sessions in this series:
- Watch on-demand
Designing for diverse audiences
Session 3
Inclusive designs are no longer a differentiator but rather the expectation of consumers. Understanding the unique needs and preferences of varied user groups ensures that designs are not only functional but resonate on a deeper level. By embracing diversity in design, we can break down barriers, foster inclusivity, and deliver experiences that reflect the richness of our community.
Join Nadya Sustache and Julie Farr, UX Research Partner, to explore strategies for crafting inclusive user design experiences that address the needs of diverse audiences. This session will provide practical insights and tools to ensure your designs are accessible for everyone.
You’ll graduate with insights on:
- The significance of inclusivity in UX design
- Methods for gathering user feedback from underrepresented groups
- Best practices for implementing inclusive design principles.
Watch on-demandEmerging trends and tools in UX
Session 4
Stay ahead of the curve by examining the latest trends and tools in UX. This webinar will help to equip your UX design team with the knowledge and resources needed to maintain a competitive edge in the rapidly evolving UX landscape.
Join Nadya Sustache and Lija Hogan, Principal, Customer Experience Consultant, to examine emerging trends and tools in UX and how they can future-proof your design teams.
You’ll graduate with insights on:
- Emerging technologies and methodologies in UX
- Cutting-edge tools that can streamline research and design processes
- Trends shaping the future of user experience design
Watch on-demandLeveraging AI in UX design
Session 1
Leveraging AI as a strategic tool in the design process supports teams in creating empathy-driven, impactful experiences. AI-driven capabilities can amplify the expertise of product designers and their impact on company innovation.
Join Nadya Sustache and Bailey Copithorne, Senior Manager, Product Design, as they uncover how AI-driven capabilities can be surfaced to support the delivery of quality, desirable customer experiences.
You'll graduate with insights on:
- Approaching design problem solving using AI
- Guiding principles for designing with AI capabilities
- Integrating AI into the product design process
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