Blog
How smooth is your onboarding experience? Key questions to ask
Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...
Blog
How color psychology in UX design impacts conversion rates
Color psychology in UX design is one of the most powerful tools in a...
Blog
Top 5 customer frustrations with digital bank account opening
Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Blog
Uncover usability issues early with product research
Without thorough product research and testing, teams run a risk of launching products and...
Blog
Qualitative research examples: Methods, approaches, and FAQs
Qualitative research is a powerful tool to gain insights into the user experience, helping...
Blog
31 prototype testing questions every designer should ask
You already know that fast human insight is key to building a great customer...
Blog
What is customer journey mapping?
Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
Blog
How to leverage Net Promoter Scores for better CX
When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
Blog
Research benchmarking and baselines: What's the difference?
Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...
