Industry
UserTesting for automotive
Navigate the changing automotive industry to deliver superior customer experiences
The automotive industry has seen a dramatic shift in consumer preferences and buying patterns. New technologies, electric vehicle growth, macroeconomic conditions, and supply chain issues have forced manufacturers, dealers, service departments, and aftermarket vendors to adapt to changing market conditions and gain a competitive edge in meeting customer needs.
UserTesting helps organizations optimize the customer experience from digital to showroom. By leveraging feedback and insights from consumers, organizations can better understand the customer journey and make informed decisions that help maximize revenue and customer satisfaction.
Capture consumer insights to improve your customer experience
Adapt and differentiate with UserTesting
How automotive organizations leverage UserTesting
Gain insights into customer preferences, helping to prioritize feature development
From digital to showroom, understand how customers navigate purchase decisions
Increase conversions by optimizing digital tools to improve overall purchase experience
Capture first impressions to see how customers react to features and enhance usability
Provide fast feedback on service lane marketing and efforts to build trust with customers
Hear from your customers, no experience required
Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experiences and services.
Learn moreCustomer journey templates and resourcesUnderstand how customers engage with your brand or products across multiple touchpoints
Learn moreCompetitive comparisonLearn how customers feel about competitors and where you need an edge
Learn moreCustomer environment and contextGain a deeper understanding of a customer’s environment—and how your product fits in
