Solutions

Ecommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

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Guide

Optimizing conversion rates for retail and consumer brands

Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment, maximize conversions, and exceed customer expectations.

Digital assets for Optimizing conversion rates for retail and consumer brands

Remove purchase barriers and improve the buyer experience

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Customer story

Walmart Canada

Read how Walmart Canada scales their UX practice
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Burberry

Watch how Burberry improved their app experience and their development of personalized content
Teaser for Customer Stories - Abercrombie & Fitch Co.

Customer story

Abercrombie & Fitch Co.

Learn how A&F Co. utilized customer insights to build the online A&F Wedding Shop and evaluate the in-store experience for their Hollister brand

Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines

eCommerce

Hear from consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.

  • journey icon

    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

    Learn more
  • idea icon

    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

    Learn more
  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

    Learn more

Additional resources

  • Digital assets for Optimizing conversion rates for retail and consumer brands

    Guide

    Optimizing conversion rates for retail and consumer brands

    Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...
  • teaser image Improving NPS 
through user insights: A quick-start guide

    Guide

    Improving NPS through user insights: a quick-start guide

    For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...
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    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • Guide to Choosing the Right UX Research Platform - Images

    Guide

    Choosing the right UX research platform

    Learn what to look for in an experience research and insights platform.

  • UserTesting 2024 Retail Benchmark Report

    Report

    2024 UserTesting Retail Benchmark Report

    Unlock key insights to boost revenue, traffic, and customer satisfaction in UserTesting's 2024 Retail Benchmark Report.

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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    Cart abandonment

    Ecommerce and shopping cart experience

    Leverage human insight to improve your ecommerce experience year-round

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Get actionable insights today

Uncover human insights that make an impact. Book a meeting with our Sales team today to learn more.