Press Release
MOUNTAIN VIEW, Calif., Jan. 25, 2017 – The expanding fields of user experience (UX) and user research have taken new shape. No longer relegated to a few lone champions in an organization, understanding and improving the user experience has become the entire organization’s objective – from product designers to marketers to senior executives.
In its fourth annual UX and User Research Industry Report published today, UserTesting, the world’s largest user research platform, found that organizations across industries are racing to understand their customers’ behavior and attitudes to meet their needs and earn their business. To achieve customer-centricity and fend off pressure from competitors, companies are conducting user research more frequently and from the earliest stages of product development. Moreover, business leaders investing in UX are realizing the ROI of their user research dollars.
“Buy-in from the C-suite could be one reason for the growing user research budgets we’ve seen in this survey over the last four years,” said Brian Smith, VP of Marketing at UserTesting. “According to Forrester Research, the revenue impact from a 10 percentage point improvement in a company’s customer experience score can translate into more than $1 billion. Because better user experiences dramatically impact customer loyalty and the overall customer experience, businesses are prioritizing and maturing their UX and user research strategies.”
Additional key findings from the report include:
More than 2,200 professionals involved in improving the customer experience (CX), including product management, marketing, design/UX, research, engineering, and other functions, participated in the 2017 survey. Nearly 50% of respondents are manager level or above, with senior executives comprising 10% of the study. 31% of respondents’ organizations have more than 1,000 employees.
A copy of the full report, including charts and graphics, is available for download at https://info.usertesting.com/ux-industry-survey-2017.html.
UserTesting Technologies, Inc.
Susie Penner
press@usertesting.com
UserTesting is the world’s leading provider of human insights, empowering teams to co-create with customers and drive continuous innovation. By combining technology with real human feedback, UserTesting enables faster, smarter