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How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
UX researchers collaborating in a continuous discovery exercise

Blog

Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...
Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
test product description pages

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How and why you should test your product description pages

For UX design and research teams, the idea of testing an idea with users...
Testing AI experiences

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How to test AI: A practical guide for evaluating AI user experience and product design (part 1)

Anyone who has successfully shipped an app or a digital product can tell you...
Two colleagues looking at charts on a tablet

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How, when, and why to benchmark your UX research findings

A fellow UX professional recently told me a fun story: Her boss came to...
Two women in an office reviewing a document

Blog

Why world-class retailers rely on more than NPS or CSAT

Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
Two women in an office reviewing a document

Blog

What is customer journey mapping?

​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
Woman holding credit cart looking at laptop

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Financial services usability testing

​Financial service organizations face unique challenges when conducting user research , from strict regulations...