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  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

Blog

Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...
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Blog

What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...
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Blog

What is behavioral analytics and how can you use it to improve UX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
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Blog

What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...
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Blog

What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...
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Blog

What developers need to know about accessibility

Here we’ll look at the common issues and best practices that developers will have...
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Blog

What are micro conversions and why should you be tracking them?

Let’s take a look at micro conversions – smaller user actions that you can...
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Image of woman bent over her laptop working

Blog

What are internal evaluations and are they useful for product validation?

Working in a UX agency means that sometimes you’ll get limited budget for an...
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Blog

12 UX tips for online sales and promotions

From the run-up to Black Friday, all the way through to the Christmas shopping...
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