Blog
What are UX analytics and why do they matter?
When building a digital product or experience, user experience (UX) analytics are some of...
Blog
The ROI of consumer insights when building digital finance products
Laura Rae is the founder of OpenBox, a digital transformation consultancy that specializes in...
Blog
Top 10 UX optimization tips
With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
Blog
Why your organization needs a customer-centric approach
It's a competitive world out there. Markets evolve at lightning speed, and customer preferences...
Blog
A comprehensive overview of customer loyalty programs
Remember the punch cards at the local frozen yogurt stand? Ten visits and ten...
Blog
How to create impactful UX audits with direct customer insights
Robust user experience (UX) is a critical driver of an organization’s success. Studies show...
Blog
What is product discovery and why is it important?
Product discovery marks the beginning of a journey. It’s a team’s first vital step...
Blog
UX surveys: Learn more about this quantitative research method
Surveys help organizations understand users better by getting direct customer feedback. Many UX teams...
Blog
Prioritizing UX testing according to your organization's risk tolerance
Every user-centered organization must understand the value of usability testing . It provides invaluable...
