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3 methods for startups to reduce technical debt
With limited resources and high uncertainty, startups typically face extreme pressure to get to...
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Don’t let good CX get lost in translation: 3 tips on localization
Localization is the process of taking the context of an original message and transforming...
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UserTesting named a Leader in G2’s 2020 Winter Grid Report®
The Crowd has spoken, and for the fourth time in a row, UserTesting has...
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All I want for Christmas is customers—do UK retailer’s festive ads bring them in?
Every year in the UK, we wait with anticipation and excitement for the first...
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7 strategies for collecting product feedback
Collecting product feedback is essential for launching products your customers not only need but...
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Afraid no one will take your industry survey?
While this post is certainly a shameless plug for you to take our 2020...
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Why jargon is the silent killer of customer experience
Let’s begin with the low hanging fruit. (Kidding, even typing out the phrase “low...
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4 considerations for building customer empathy into your B2B marketing
B2B customer empathy creates trust. Trust builds loyalty. And loyalty builds lifetime customer value...
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How to find your way to the customer experience promised land
Customer experience has become so important—even more important than products themselves—that more than 80%...