Blog
The Millennial marketing myth
It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...
Blog
Laying the foundation for a great UX team
Today's post is an excerpt from our eBook, 4 Stages of building and scaling...
Blog
How to set OKRs for your growth team: a brief introduction
“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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User-centered design thinking and the product lifecycle
Great experiences may feel magical, but they’re not magic. For every memorable and delightful...
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11 ways to generate data-driven growth experiments
This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...
Blog
Drones and their apps: studying the in-flight user experience
Today, anyone with a bit of money and practice can take to the skies...
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7 catastrophic product launch mistakes to avoid
While successfully releasing a new product, feature, or UI is certainly not rocket science...
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The case for direct questions in your UX research
When people find out I used to be a lawyer, the inevitable question follows...
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Retailers should focus on the customer journey, not the channel
Digital influence on retail is so pervasive that the concept of entirely-offline retail is...
