Blog
7 Ways to Generate Data-Driven A/B Test Ideas
How do you decide what to A/B test? If you’re like most people, you...
Blog
Empathy—the UX pro's secret weapon
I’ll never forget the first time I heard about empathy. It was my first...
Blog
Designing UX for Natural User Interfaces
Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...
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7 Steps for More Effective A/B Testing
As marketers, we're supposed to be great at running winning A/B tests. We’re supposed...
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3 Practical Ways to Optimize Your Web Forms For Maximum Conversion
Do your forms convert as well as they could? Optimizing forms is arguably one...
Blog
4 steps to build an awesome UX team
As organizations begin to appreciate the value of user experience research, the need for...
Blog
5 user testing lessons I learned from peanut butter & jelly sandwiches
Have you ever written a test plan that made perfect sense to you, but...
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Preference Testing: What to Do Before You Run A/B Tests
In the world of user research, A/B testing is one of the most popular...
Blog
Is User Experience worth the investment? [INFOGRAPHIC]
Using data from a wide range of resources, we’d like to show you how...
