UserTesting Blog

Featured articles

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

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Blog

What are mental models and how do they help UX design?

What is a mental model and how does it relate to user experience? It's...
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Photo of UX designer and product designers working at a desk

Blog

6 user research and UX design trends for 2023

The world of UX and UI moves fast. Innovation is the name of the...
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Blog

5 fun UX games to increase your user knowledge

Researchers and designers need to tell a holistic user story, based on real individuals...
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Blog

How to create personas using Google Analytics

Personas are a powerful way for marketing and product teams to humanize their craft...
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Blog

Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...
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Blog

A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...
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Blog

31 expert opinions on the importance of UX in marketing

The phrase "user experience" is most often thought of in terms of product. It...
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Man sitting at his desk with headphones on, smiling at his computer monitor

Blog

How to run a true intent study

What is a true intent study? A true intent study is a type of...
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Blog

A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...
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