UserTesting Blog

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  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

Blog

How to get better research and insights, according to a Research Manager at Equinox

UX Unfiltered is our series where we hear from UX, CX, design, and research...
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Blog

How usability testing works

What is usability testing? If you've ever spoken to your users about how they...
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Blog

How to use affinity mapping for user research

When it comes to categorizing information, nothing is obvious. The way you perceive one...
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Blog

How a product designer at USA TODAY leverages unexpected user feedback

UX Unfiltered is our series where we hear from UX, CX, design, and research...
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Blog

The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...
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Blog

Why your organization should leverage social commerce

More and more eCommerce brands are starting to sell their products on social media...
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Man smiling sitting in office desk looking at laptop

Blog

Sustainability templates for usability testing

​ With increasing global demand for sustainable products and processes, organizations are eager to...
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Blog

User testing vs. user research

User feedback is the key to making any business successful—whether you’re launching an app...
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Person on a phone call looking at his laptop

Blog

What is an affinity diagram and how do you use it?

When it comes to categorizing information, nothing is obvious. How you perceive one bit...
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