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How to write user experience survey questions
When improving your product, leveraging user experience (UX) survey questions is one of the...
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Usability testing tools
Before choosing the right usability testing tool for your needs, it's important to understand...
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THiS Connect London
This November, The Human Insight Summit (THiS) Connect London provided a special opportunity for...
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How to improve your user experience
A customer's interaction with your website, mobile app, or digital experience can be a...
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7 user experience (UX) principles based on psychological phenomena
In some ways, UX professionals are like psychologists. They need to understand people’s motivations...
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Usability testing vs. A/B testing
Usability and A/B testing create more customer-centric experiences and increase conversion rates . Although...
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How to get customer feedback without negatively impacting CX
Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...
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3 reasons why organizations go without human insight
Today, terms like “customer experience” and “user centricity” litter countless websites. While organizations across...
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The history and future of UserTesting AI
Last month, we launched the AI Insight Summary beta at the 2023 Human Insight...