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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How to ask ‘the right’ questions in user research

Asking useful questions that generate valuable answers is a skill that takes time, practice...
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Woman sitting at desk with laptop and phone holding a coffee mug

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11 tips for effectively screening test participants

When you're conducting user research, you need to make sure that you're effectively screening...
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Integrating UX design into SAFe agile framework

In today's fast-paced digital landscape, organizations increasingly adopt the Scaled Agile Framework (SAFe) to...
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What do UX designers need to know about accessibility?

When you think of accessibility, you might picture a user with a visual or...
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13 expert opinions on balancing business and user objectives

Many user researchers have been there– someone with authority wants us to do something...
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UXR maturity model

When our customers need to gauge their own progress accurately, we use our UX...
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Interview: Amy Johansson on UX Writing at IKEA

Amy Johansson, Senior UX Writer and Customer Journey Specialist, arrived at IKEA in 2017...
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Diversity and inclusivity in UX research: how and why it matters

There is a fundamental diversity and inclusivity problem across society at large—and that problem...
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What is a user research discussion guide and why do you need one?

Regardless of who you invite into your research, you need a plan of action...
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