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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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3 generations of people using a mobile phone

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How different age demographics search the internet

Search is how people find information, with 3.5 billion+ searches occurring daily on Google...
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UX and Product Management are a perfect match

What makes a successful working relationship between two team members? Having empathy for each...
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How to prepare a framework for a remote usability test

Frameworks are support systems for your tests. A good one structures all the information...
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How to ask the right questions in the right way: Insights from 5 senior UX leaders

If you’re conducting user research, you need to learn how to ask the right...
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Group of people sitting in a small circle talking

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What is voice of customer (VOC)?

​The well-known slogan, “the customer is always right,” has echoed through organizations since the...
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Atom Bank banner image

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How to write user stories in product development with examples

A user story is a short, simple description of a feature told from the...
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Image of a purple crystal sitting on top of a mirror

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What are mental models and how do they help UX design?

What is a mental model and how does it relate to user experience? It's...
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Photo of UX designer and product designers working at a desk

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6 user research and UX design trends for 2023

The world of UX and UI moves fast. Innovation is the name of the...
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5 fun UX games to increase your user knowledge

Researchers and designers need to tell a holistic user story, based on real individuals...
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