UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

    Blog

    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

hands-searching-for-plants-buy-online-shop

Blog

4 questions to ask when your drop-off rates get worrying

So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...
product-velocity-businessman-explaining-business-strategy

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4 myths about product velocity that are costing you time and money

In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
user-centered-design-team-collaboration-during-a-brainstorming-session

Blog

Why human-centered design is your core product strategy

Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...
woman-presenting-marketing-strategy-to-colleagues

Blog

How to build ROI in before you launch your next campaign

“If you want extraordinary results, you need to do something different,” says Udi Ledergor...
Woman buying organic produce at a store check out.

Blog

What digital banking can learn from retail checkout design

Digital transformation has swept through banking. But many onboarding experiences still feel stuck in...
person giving a NPS rating on a mobile phone

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Bridging the experience gap for higher NPS and better UX 

Customer loyalty isn't earned with just great products, it's earned with great customer experiences...
friends-watching-tv-at-night

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Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
Photo of self-service customer portal support

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Self-service success: turning your customer portal into a retention machine

In today's digital-first world, customer portals aren't just a nice addition to your service...
Professional using generative AI at work

Blog

5 practical things businesses should do about AI right now

Almost all company leaders say they expect AI to transform their businesses, but many...