UserTesting Blog

Featured articles

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...

All articles

Photo of a man and a woman at a desk pointing at a computer screen having a discussion

Blog

CX vs. UX: what’s the difference?

While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

Blog

How Canva uses a blend of UX and functional bug data to improve global customer experience

Since launching in August 2013, Canva has been empowering the world to design. Today...

Blog

Executive alignment drives customer-centricity: insights from a C-level strategist

Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However...

Blog

Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For...

Blog

New innovations that improve speed and quality of insights: April 2021 Product Release

At UserTesting, we believe all teams should build empathy for their customers and bring...

Blog

New in-product template gallery makes launching tests easier than ever

Customers now have more choices than ever before, so providing an exceptional customer experience...

Blog

Introducing smart tags for analyzing video and written feedback

Collecting customer and user feedback has become a cornerstone for building exceptional products and...

Blog

Tree testing: how to evaluate website architecture

When it comes to designing websites and apps, there’s more to it than just...

Blog

Announcing the 2021 CX Watchlist: 100 rising stars in CX

Customer experience is the heartbeat of companies today. Businesses don’t just compete based on...