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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How to conduct usability testing

In product development, nothing is more important than user satisfaction. It’s a critical type...
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How to set and measure UX goals

User experience (UX) differentiates successful and unsuccessful products and services in a digitally inclined...
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Usability vs. user experience: What’s the difference?

Prioritizing user experience isn't a one-size-fits-all process. There are multiple dimensions to it. Using...
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What is the Lean UX process?

At its core, the Lean User Experience approach is about putting users first. It's...
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How do ads affect user experience?

Advertisements have become integral to how websites and applications operate, receive revenue, and interact...
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How to write user experience survey questions

When improving your product, leveraging user experience (UX) survey questions is one of the...
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Usability testing tools

Before choosing the right usability testing tool for your needs, it's important to understand...
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THiS Connect London

This November, The Human Insight Summit (THiS) Connect London provided a special opportunity for...
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How to improve your user experience

A customer's interaction with your website, mobile app, or digital experience can be a...
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