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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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7 user experience (UX) principles based on psychological phenomena

In some ways, UX professionals are like psychologists. They need to understand people’s motivations...
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Team sitting at conference table in office reviewing conversion rates

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Usability testing vs. A/B testing

Usability and A/B testing create more customer-centric experiences and increase conversion rates . Although...
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3 reasons why organizations go without human insight

Today, terms like “customer experience” and “user centricity” litter countless websites. While organizations across...
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The history and future of UserTesting AI

Last month, we launched the AI Insight Summary beta at the 2023 Human Insight...
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Understand and avoid imposter participants in your experience research

As the number of digital products on the market continues to grow, organizations are...
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Amplifying impact: The Human Insight Summit 2023

The Human Insight Summit (THiS) is UserTesting’s annual customer conference, and this year, we...
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How to increase trust in consumer technology organizations

Tech consumers no longer have the same confidence in the applications and devices as...
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The rise of ResearchOps

As UX research scales across organizations, researchers face obstacles like siloed insights, fragmented processes...
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CoE: What is a center of excellence?

As organizations strive to stay competitive and meet evolving customer expectations, they increasingly turn...
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