UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

    Blog

    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Photo of a football player catching a touchdown pass

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From kickoff to conversion: what makes Big Game ads unforgettable

The Big Game is more than just football—it’s the ultimate stage for brands to...
Photo of a laptop with a hand holding a credit card illustrating digital checkout

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How to reduce cart abandonment

Loss of revenue caused by cart abandonment is one of the most frustrating pain...
Photo of customer service agents working at a call center

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Unlocking the next level of call center optimization

In the past few years, artificial intelligence (AI) advancements have revolutionized customer service. Many...

Blog

How user research in product development and design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
3 people developing a plan with colorful sticky notes on a clear board.

Blog

Leverage feature-driven development with customer feedback

Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...
4 individuals in an office surrounding a table and looking at work documents.

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Segmentation, targeting, and positioning guide for better CX

Enterprise marketing teams face the unique challenge of reaching diverse audiences with personalized, high-impact...

Blog

Create great banking onboarding experiences

​What was the best onboarding experience you ever had? While this can depend on...
Image of online banking user opening an account

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How smooth is your onboarding experience? Key questions to ask

Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...
Photo of a group of designers huddled around a conference table looking at a color wheel

Blog

How color psychology in UX design impacts conversion rates

Color psychology in UX design is one of the most powerful tools in a...