EssilorLuxottica + UserTesting

EssilorLuxottica’s UX Research Team began testing perceptions in major geographic locations, including the US, UK, EU, and Australia. 

The organization focused its lens on projects for the brands with the greatest revenue potential, including Ray-Ban, Oakley, Costa Del Mar, LensCrafters, Sunglass Hut, ContactsDirect, and Glasses.com. 

According to Rianne van de Rijt, UX Designer & Researcher, “We use insights from UserTesting contributors to triangulate data. So we look at analytics, we look at A/B tests, and together with qualitative insights from UserTesting we form a bigger picture that shows us how to optimize the digital experiences for our customers.”

In their brief time with UserTesting, EssilorLuxottica has already increased the amount of testing they run by 400%. They gather feedback, then use videos with insights from customers and potential customers to optimize their major website functions, like home pages, drop-down menus, and cart funnels. 

One key UX project involved EssilorLuxottica’s Virtual Mirror Tool. This feature enables visitors to try on glasses using the camera on their computer or smartphone. EssilorLuxottica sought perspectives from UserTesting contributors to assess the usability of the tooland to ensure customers would love it! 

Contributors helped decide on the oval shape in which customers see their faces onscreen and the level of instructions that help customers try on their glasses virtually. By testing four key scenarios, the company got a clear view of what customers like before releasing the feature. 

EssilorLuxottica also tests the company’s revamped online learning portal, Leonardo, where users have conducted more than a million hours of training. According to their website, “Employees, clients, store managers, staff, and anyone from across the vision care industry can learn from a single source featuring expert-curated content.” Insights from UserTesting help ensure that Leonardo visitors will enjoy the experience of learning about eyewear and eyecare.