In a rapidly changing landscape, it’s more important than ever to talk the same language as your executives, and demonstrate the continual value that UX can deliver to your organization.
In this case study, you’ll learn about how a product manager turned UX researcher at a global healthcare IT provider managed to collect data from hard-to-recruit users of their software and demonstrate the value of UX insights to their internal stakeholders and make it a crucial part of the PDLC.